How to Use Storytelling as a Great Marketing Tool

storytelling, content, content writing, content creation, blogs, news, articles

Using Storytelling as a Great Marketing Tool Think about that time you sat down to read an interesting book or listen to a highly engaging podcast. Chances are you were so drawn into it that your brain simply lost all consciousness of your surroundings. Only by hearing a sudden noise or someone bulging into your […]

What You Should Know About Inclusive Marketing

inclusive marketing, socail media marketing

Inclusive Marketing Have you ever seen an advertisement and felt like it was meant for someone else and not for you. You must have felt alienated like you were unimportant. Sadly, societal bias and stereotypes based on race, ethnicity, and religion are all too common and this reflects in the marketing. For instance, males are […]

How to Get More Paid Traffic

social media marketing, added value, social

The Secrets of Generating Paid Traffic While many startup businesses may scoff at the thought of paid traffic, it can be a great way to send more traffic to your site. Some will even argue that paid sources of traffic are even better and more effective than free sources. So how can you make the […]

How to Get More Organic Traffic

organic traffic, social media marketing, ppc, paid advertising, google ads

Organic Traffic Many site owners want to be more visible to online shoppers than their competitions. For this, they spend a considerable amount of their investment on SEO. But there is plenty one can do to help rank their site without having to spend too much money. That is what we are going to look […]

How to Draft a Marketing Message That Converts

content, content writing, content creation, blogs, news, articles

How to Draft a Marketing Message Regardless of your marketing campaign whether it is running Facebook ads or creating a message for your homepage, the message needs to resonate with people and do so in a powerful way. Only then can you gain an edge in compelling people to purchase your products. However, this is […]

OTT Marketing – What You Should Know

ott marketing, social media, ppc, social media marketing

OTT Marketing – Using (OTT) Over The Top Platforms The internet continues to offer a great platform for marketing advertising and now savvy brands are taking it a step further and focusing their attention on OTT marketing. Thanks to the power of OTT, businesses are now able to follow their customers on other channels and […]

Conversational Marketing-How to Do It Right

content, content writing, content creation, blogs, news, articles

Conversational Marketing – What is it When live chat first came out, it revolutionized service delivery. It was now easy for customers to get a customer service agent and receive support and the customers felt heard. Because of this, many customers reported higher levels of satisfaction and showed this in reviews and testimonials. This is […]