Social Media Strategy

Social Media Strategy Services

Social media marketing

Define what you want to achieve and what your going to do to get there.

Defile Your Goals

See Our Social Media Marketing Options
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Content creation

We use our use their creative skills to connect with your audience

Stand Out

See Our Value Added Services to make you stand out
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Paid social media

Our paid experts make sure you are seen at the right time, in the right place, and by the right people.

Paid Social Adverts

check out our paid social adverts options
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Social media management

Giving you time to run your business. We are well-versed in tone-of-voice and brand management.

Managing Social

Check out our social media management services
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Devising the Right Social Media Strategy for your Business

Do you have a social media strategy for your business? Is a social media strategy important? 

Lets look at how and why you use social media and what you can do to keep a focus on delivering the right message to the right person at the right time, some people may call this a strategy, we call it working smart.

socail media marketing

The 3 step plan to a perfect Social Media Strategy

First of all, let’s just consider that for a moment that social media is not about you, your business nor the products and services you have.  Lets taka a position that says there are 2.7 Billion people on Facebook, who want to be social, share comments and find solutions to their problems. So lets look at a strategy that gives customers what they want. 

Step 1: If you were a lion, would you hunt on the plain or at the watering hole? Finding the right platforms is key to delivering customer value, you need to assess if Facebook, Twitter, LinkedIn, Google My Business and or Instagram, Tumbler, Reddit, YouTube or any of the other social platforms are right for you.

Step 2: Know who your customers are and what they need.  Not all customers need your products and services and its important that you can identify your customers needs and provide a solution that they can understand. 

Step 3: Lay the bait, your content is the bait that engages your followers and turns them into customers.  Resonate with them let them know you understand their problems and you have the solution to solve it.  Maybe even throw in an offer. 

Social Media Marketing Pricing

  • Starter
  • Standard
  • Growth
  • Custom
Starter
The entry-level social media marketing service is ideal for start up business’s, busy with serving your own customer’s needs. You’re just getting ready for take-off with this option Need an optimised social page, check out our added value servces. The starter plan will:
  • 1 Unique post 3 days weekly to one platform IE; Facebook, Twitter, Instagram or LinkedIn.
  • Curate content 4 times per month designed to attract and engage with your local audience.
  • High quality images supplied by DFY Social
  • Working together and also sharing your offers and achievements.
  • Scheduled Posting
  • Monthly Content Calendar
  • Pre-Approve Content option
  • Insights available
£199/Mo Buy Now
Standard
The Standard social media marketing plan is our most popular as it is designed to be comprehensive and flexable. The Standard plan will reach a wider audience. Need to ad fresh website content check out our added value options With the standard plan we will:
  • Post unique content 5 days per week to 3 social media platforms, IE Facebook, LinkedIn, Twitter, Instagram etc.
  • Curate & share content designed to attract and engage with your local audience.
  • We will manage responses and respond to reviews.
  • Working together we will share success and engage your audience.
  • High Quality Images
  • Scheduled Posting
  • Monthly Content Calendar
  • Pre-Approve Content Before It Goes Out
  • Insights available
£499/Mo Buy Now
Growth
Packed with features to help grow your business, the growth plan is one of our most popular social media marketing options, to build your brand and engage new customers.
  • Post unique content 25 posts per month to 3 social media platforms.
  • Post unique content 5 days per week to Instagram.
  • Curate & share content from industry leaders & News sites 2 days weekly.
  • £75 Monthly Facebook Ads campaign to target new followers and customers based on advanced behavioural, demographic, interest and location targeting.
  • Boost Twitter followers by 75 per month.
  • Optimise Facebook & LinkedIn covers.
  • Create and share one Video message per month.
  • High Quality Images
  • Scheduled Posting
  • Monthly Content Calendar
  • Pre-Approve Content Before It Goes Out
  • Insights available
£999/Mo Buy Now
Custom
Not sure you can see the plan for you, no issue we will build a plan around your needs. Custom plans my require additional content, platforms and a higher level of access to posts before publication. Need someone to aggregate and share your content, increase web traffic? Typically Custom plans we are asked to include:
  • Blog Posting.
  • RSS Feed Management.
  • Posting to Google My Business.
  • Creating additional video content.
  • Additional Social ads campaigns.
  • Creating social pages & Optimising content or covers.
  • Focussing on specific keywords, phrases or hashtags.
  • Event promotion, ticketing and seminars.
  • Support Agents, responding to support requests and providing customer focussed solutions.
  • Responding to sales enquiries, building the funnels and remarketing.
POA Buy Now

Our monthly rates

Lead Generation

Our lead generation package suits anyone offering a service. There’s no need for a professional website, all you need is a Facebook page and we’ll do the rest.
We create a scroll-stopping image or video ad and winning ad copy, then target those in your chosen area. Warm leads are captured directly through Facebook and immediately sent to your phone or email.

MOST POPULAR

Bronze Silver Gold

£299/month

£499/month

£799/month

1 Campaign

Multiple Creatives Copy and Targeting

2 Campaigns 

Multiple Creatives, Copy and Targeting

3 Campaigns 

Multiple Creatives, Copy and Targeting

Max £500 ad spend

Max £1500 ad spend

Max £5000 ad spend

Email Lead Notification

Text &Email Lead Notification

Lead Text Service

Auto Text Reply

Monthly Reporting

We offer a customised package for
campaigns with an ad spend over £5000

Brand Awareness

Our brand awareness package aims to grow your Facebook audience and brand through page likes, engagements and video views. Perfect for anyone looking to gain some traction on social media but don’t know where to start. This package helps you build up a fan base, or simply get your business name out to people in the local area.

MOST POPULAR

Bronze Silver Gold

£199/month

£299/month

£399/month

1 Campaign

Multiple Creatives Copy and Targeting

2 Campaigns 

Multiple Creatives, Copy and Targeting

3 Campaigns 

Multiple Creatives, Copy and Targeting

Max £500 ad spend

Max £1500 ad spend

Max £5000 ad spend

Retargeting & Custom Audiences

Retargeting & Custom Audiences

Monthly Reporting

We offer a customised package for
campaigns with an ad spend over £5000

Conversions

Our conversions package needs no explanation. The name says it all. It’s ideal for those aiming to direct customers to their own website to purchase an item or service, sign up to a newsletter or trial, download an app, anything you like really.
We create custom ads based on your business and aesthetics and target potential customers in your chosen areas.

MOST POPULAR

Bronze Silver Gold

£499/month

£999/month

£1499/month

1 Campaign

Multiple Creatives Copy and Targeting

2 Campaigns 

Multiple Creatives, Copy and Targeting

3 Campaigns 

Multiple Creatives, Copy and Targeting

Max £1500

ad spend

Max £5000

ad spend

Max £5000

ad spend

 

Optimisation Audit

Optimisation Audit

Optimisation Audit

Retargeting & Custom Audiences

Retargeting & Custom Audiences

Monthly Reporting

We offer a customised package for campaigns with an ad spend over £10000

What Can a Social Media strategy do for your business

Are You about to launch your new business, do you need customers? Perhaps you are looking at social media and need the most fitting social media strategy that will kick start your business?

In the world today many people are living online with the shift towards a virtual settings and away from a physical setting, there is now a growing need to establish a strong and credible social media presence. However, this can only happen if you have an effective social media strategy on board that suits the various aspects of your business and your customers.

Whether you are just starting out or a huge enterprise, an effective social media strategy is just what your brand needs in order to amplify its image and elevate its social status. The right strategy will not only boost your clientele, it will ensure that this boost is backed by a sustainable approach. The strategy that is devised for your business should be dependent on the nature of your business and what outcomes you are expecting from the strategy.  Perhaps you plan to implement a service desk online, a contact center, do you need more reviews, referrals define what your customers need and decide if building a brand, customer loyalty and support are important factors in retaining customers long term and gaining referrals.

Creating the most Apt Social Media Strategy

lets start by describing your customers, their needs and the most likely social media platforms they may use.  Depending on the key demographics of your business, your social media platforms will vary accordingly. Shortlist 3-5 platforms, as maintaining the content on a lot of platforms can be very cumbersome and confusing.

In order to ensure that your strategy is sustainable, a lot of research needs to be put into the strategies that have been adopted by your competitors, any trends, hashtags, what has worked well and what has not impacted.  This helps in building a more comprehensive approach towards what appeals your audience and what doesn’t. For instance, if your competitor is thriving on Instagram then there is a high chance that your target audience is focused towards Instagram. This will help in creating the content accordingly.

Once you’ve created the strategy, you should create content that keeps your audience engaged so in order to sustain the effective boost of traffic on your website. Plan your content with a lot of thought and effort and avoid putting out any generic content that seems redundant and boring to the audience.

Monitoring the Devised Social Media Strategy

Once the strategy has been tailored for your business, monitoring it also is important. Keeping track of your social media traffic is another essential part of creating a social media strategy. This can be done via tools such as Google Analytics. Carefully analyze the reports in order to further enhance your strategy and build onto it by understanding your weak and strong points.

In addition, other than focusing and understanding the things that are working in favor of your competitors and your own business, another good idea would be to comprehend the tactics that didn’t produce the desired results. Be it your business or any other business, taking faulty or insufficient strategies into account is necessary as this helps in avoiding the implication of any unfruitful strategies. Make sure that the goals that you had defined initially are being met effectively by your social media strategy. If this is not the case then the strategy should be tweaked to optimize the outcome.

FREQUENTLY ASKED QUESTIONS

Posting the same content might bore your audience and so you should post different variations of the same content on different platforms. However, the posts should all be connected to each other in order to seem unified.

More often that not, buying followers seems like the easy way out. However, it is not sustainable, therefore, you should focus on posting the right content at the right time without compromising on the quality in order to entice your audience and keep them engaged.

It is not advisable and you will have to make a lot of changes since the devised strategies are usually platform-specific and won’t generate the same results throughout different networks.

We don’t believe in locking our customers into contracts. We know that circumstances change and there’s not always a budget for marketing. We charge our clients up front for the month ahead; you can then decide whether or not to renew at the end of the month, taking breaks and coming back as and when required.

  • Manual action penalties
  • Algorithmic penalties (adjustments)

We’ll drop you an email or give you a call to find out more about your business, get login details for your existing social media accounts (or create new ones if you don’t have any) and get to work. We aim to go from signup to launch within a couple of days although it may take a little longer depending on workloads.

We take payments via Direct Debit, powered by our partners at GoCardless, to save time, avoid ludicrous transaction fees and ensure we deliver a consistent service. Don’t worry – you’re free to cancel at any time. International customers take your pick – you can pay via bank transfer or any major debit or credit card.

Yes of course, creating the right social media strategy has numerous perks, however it is a tricky process. At DFY Social, we propose a multitude of tailored solutions to our clients and our team of experts ensures positive results. DFY Social Media team strives to provide you with guaranteed results and not let our clients down.

Absolutely. Just fill in the contact form at the bottom of this page, or click the button below to visit our Help Centre.

social media, ppc, social media marketing

We have rounded up some of the most commonly asked questions for this social media strategy.  If you still fancy a chat before giving us the keys to your social media accounts, we’re all ears…

Why choose DFY Social for social media management?
 
  • We work with our customers to achieve all our goals.
  • We offer social media, local marketing, and paid advertising services throughout the United Kingdom 
  • The majority of our customers have less than 50 employees and are very focused on customer satisfaction.  We are generally engaged to provide an important service where these skills are not readily available.
  • We use proven solutions and AI to ensure our customers achieve the best results. 
We Are An Extention Of Your Team

Done for You Social is an agency with a difference, we always see ourselves as more of an extension to our customers, rather than a third-party service provider. In order to demonstrate and reflect your core values, we need to work closely together and be prepared to react quickly.

Data-Driven Approach

Facebook desktop ads have an on average 8.1x higher click-through rate the Google AdWords.  Facebook mobile ads have a 9.1x higher Click Through Rate. We research our customer’s goals and use the data to agree on how best to achieve the goals.

Specialist Services

We aim to have your posts seen the moment your potential customers are searching for your products or services, and we intend to place your brand in the places your future customers are searching. Once we understand who your ideal customer is we can focus better for you.

socail media marketing

Done For You Social Media Marketing

We offer 3 standard options for social media marketing, along with an option to have a custom solution.  To get started we aim to schedule a review within 2 working days so that we can understand where you are socially and who your customers are.  Once we have a few answers to these questions we can get started.

Once we understand the details of your business and goals we’ll get started by posting regular content that is engaging and shareable on your Facebook, Instagram, Google My Business,  Twitter, and LinkedIn pages. If your business is currently lacking a social media presence and a solid social media marketing plan, you are not only missing out on potential customers and clients, but you are also missing out on all the people they may share your posts with.

We will schedule posts and give you access to these before they are distributed, that way you can have your say.  We will ask you for some content such as images we can use, and mostly we have a WhatsApp group set up where people can share comments and content

We are happy to create your new social profiles, manage content and updates, we are also happy to assist by producing some extra assistance and delivering a regular flow of content to your social media news feeds. 

DFY social can take care of your whole social profile, or simply assist on an occasional basis.  Feel free to reach out and let us discuss how we can help you achieve your goals.

FLEXIBLE PRICING PLANS

Get In Touch so that we can put together a bespoke package that meets your needs and budget Choose from any of the services below.

 
social media marketing, smm, social media managment, PPC
Social Media Management
social media marketing, smm, social media managment, PPC
Paid Digital Marketing
social media marketing, smm, social media managment, PPC
Email Marketing
social media marketing, smm, social media managment, PPC
Website Management
social media marketing, smm, social media managment, PPC
Website Development
social media marketing, smm, social media managment, PPC
Website Optimisation
social media marketing, smm, social media managment, PPC
Marketing Reporting
social media marketing, smm, social media managment, PPC
Graphic Design
social media marketing, smm, social media managment, PPC
Copywriting
social media marketing, smm, social media managment, PPC
Search Engine Optimisation

    SERVICES FROM AS
    LITTLE AS £20/HOURS

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    Our monthly rates

    Lead Generation

    Our lead generation package suits anyone offering a service. There’s no need for a professional website, all you need is a Facebook page and we’ll do the rest.
    We create a scroll-stopping image or video ad and winning ad copy, then target those in your chosen area. Warm leads are captured directly through Facebook and immediately sent to your phone or email.

    MOST POPULAR

    Bronze Silver Gold

    £299/month

    £499/month

    £799/month

    1 Campaign

    Multiple Creatives Copy and Targeting

    2 Campaigns 

    Multiple Creatives, Copy and Targeting

    3 Campaigns 

    Multiple Creatives, Copy and Targeting

    Max £500 ad spend

    Max £1500 ad spend

    Max £5000 ad spend

    Email Lead Notification

    Text &Email Lead Notification

    Lead Text Service

    Auto Text Reply

    Monthly Reporting

    We offer a customised package for
    campaigns with an ad spend over £5000

    Brand Awareness

    Our brand awareness package aims to grow your Facebook audience and brand through page likes, engagements and video views. Perfect for anyone looking to gain some traction on social media but don’t know where to start. This package helps you build up a fan base, or simply get your business name out to people in the local area.

    MOST POPULAR

    Bronze Silver Gold

    £199/month

    £299/month

    £399/month

    1 Campaign

    Multiple Creatives Copy and Targeting

    2 Campaigns 

    Multiple Creatives, Copy and Targeting

    3 Campaigns 

    Multiple Creatives, Copy and Targeting

    Max £500 ad spend

    Max £1500 ad spend

    Max £5000 ad spend

    Retargeting & Custom Audiences

    Retargeting & Custom Audiences

    Monthly Reporting

    We offer a customised package for
    campaigns with an ad spend over £5000

    Conversions

    Our conversions package needs no explanation. The name says it all. It’s ideal for those aiming to direct customers to their own website to purchase an item or service, sign up to a newsletter or trial, download an app, anything you like really.
    We create custom ads based on your business and aesthetics and target potential customers in your chosen areas.

    MOST POPULAR

    Bronze Silver Gold

    £499/month

    £999/month

    £1499/month

    1 Campaign

    Multiple Creatives Copy and Targeting

    2 Campaigns 

    Multiple Creatives, Copy and Targeting

    3 Campaigns 

    Multiple Creatives, Copy and Targeting

    Max £1500

    ad spend

    Max £5000

    ad spend

    Max £5000

    ad spend

     

    Optimisation Audit

    Optimisation Audit

    Optimisation Audit

    Retargeting & Custom Audiences

    Retargeting & Custom Audiences

    Monthly Reporting

    We offer a customised package for campaigns with an ad spend over £10000