It’s almost here, and you need to be ready for the latest update from Google, called Google Core Vitals Update

The latest update from Google will again focus heavily on the user page experience – utilising the Core Vitals from Page Speed Insights to ascertain if a web page has passed their very strict tests. The toughest part of this update is that your site has to be performing for 28 consecutive days before it passes – it can’t be checked once and told it’s all good! Currently, the focus is on three aspects:

Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.

First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of less than 100 milliseconds.

Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of less than 0.1.


Google Core Vitals

This is represented by the Google Core Vitals tools in a neat little speedometer style report, which looks like this:


core web vitals may 2021


According to Google, anything in the top 75th percentile means that a page has passed and the Google Core Vitals theory is that it won’t be affected by the update. The rumblings in the local SEO community seem to be that this update is going to be a massive one – the last time Google gave such a lengthy notice of an update like this was back when it first rolled out Mobilegeddon, which was back in 2015 – and nothing has quite shaken the results pages up since then.

Fortunately though, if you are a DFY social client – we’re all over this. We’ve already boosted our own website and are someway through boosting our clients.

About DFY Social

DFY Social are specialists in Social Media Marketing and Pay Per Click marketing services, we work with local firms supporting local customers by managing their social media presence and generating customer enquiries, both from Google and the social channels.   We work with you to identify your ideal customer, their wants and needs, our goal is to understand the precise needs of each customer and design a solution specific to each your needs.

DFY Social 

Address: Unit 4 Hastings Road Industrial Estate, Hastings Road, Leicester. LE6 0HL

Phone: 0116 326 3232



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