making A Good First Impression On Your Customers
You only get one chance to make the right first impression. If you get it wrong, then you lose the client for good.
Many studies have shown that people often make judgments about other people within the first few seconds of meeting them. It makes sense, therefore, to ensure you start on the right foot.
But don’t panic!
If you get it right, it can be the start of a long and fruitful business relationship with a customer.
So how do you make the right first impression?
That’s exactly what we are here to discuss. So if you are ready, let’s find out!
Research the client
If you have scheduled a meeting with a potential client, it is always a good idea to know about them, their type of business, their dealings, and their values.
You can find this out through social media such as LinkedIn or Facebook. You can also go through their website if they have one.
Your client is sure to be impressed if you have done background research on them as opposed to going into the meeting cod.
You show them that you care about who they are and that you look forward to future business.
Bring a notebook
And when we say notebook, we are not talking about a phone or a computer.
But is there a difference?
Using a mobile phone in the middle of a meeting can be misinterpreted as a lack of interest.
A notebook, on the other hand, shows that you are taking the discussion seriously and that you plan on looking into what the client is saying.
Simply put, it shows the client that you value what they are saying.
It is these little acts that impress your client and can go a long way towards solidifying your relationship with a client.
Show them you are interested
Of course, having background information about your client is a sure way to show them you care about them and that you are already invested.
But why not go a step further?
By allowing the customer the time to speak and air their views and opinions, you can make suggestions on how to ensure that business runs smoothly.
Also, take time to decide, as this shows you have thought about the best way forward and did not make impulsive choices.
Offer them value
Nothing impresses a client more than offering value on the first meeting.
You can do this by showing your worth and by giving them possible solutions to their problems.
You may also want to talk about any plans that you have with the potential client. You can only do this if you are a good listener.
Through listening you not only show that you value their opinion and input but it also gives you an opportunity to find out more about their pain points.
Remember that given the opportunity, people will enjoy talking about themselves. If you are keen, then you’ll gather valuable information about your client, which you can then use to provide value.
Add in a bit of humor
Your client has likely dealt with many businesses or companies that offer them the same thing.
They’ve been through the motions.
To impress your client, therefore, you need to give them a different and memorable experience.
One of the ways you can do this is by adding humor to your meeting. Just find a way to make your client smile or laugh.
It is a sure way to make them like you and want to have future dealings with your company.
After all, people like being happy.
Final thoughts
Clients are approached by many different businesses, all trying to pitch their products.
If you want to grab their attention and keep it, you need to make a good first impression.
This means providing them with a positive and unique experience.
The tips we’ve mentioned are just some of the ways that you can do this to secure future business with the client.
About DFY Social
DFY Social are specialists in Social Media Marketing and Pay Per Click marketing services, we work with local firms supporting local customers by managing their social media presence and generating customer inquiries, both from Google and the social media channels. We work with you to identify your ideal customer, their wants and needs, our goal is to understand the precise needs of each customer and design a solution specific to each of your needs.
Address: Unit 4 Hastings Road Industrial Estate, Hastings Road, Leicester. LE5 0HL
Phone: 0116 326 3232
Email: hello@dfysocial.co.uk
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