Selling to Existing Customers
Getting new clients is always great as it means increasing your business’s customers base. However, if you want to boost your sales, then you will need to focus on your existing customers. This ultimately means building a lasting relationship with your customers.
On the flip side, failing to build a more long-term relationship with your customers simply opens the doors for the competition.
Have you’ve been facing a high customer turnover and have been wondering how to retain your existing customers and increase sales, then you are in luck.
In this post, we look at some of the best strategies to help you sell more to your existing customers.
Ready? Let’s dive in.
Offer Training To Front Line Staff
So you might think customers interact more with the sales team than with front-line staff.
I’ll be honest with you.
This couldn’t be further from the truth.
It is the frontline staff that could make or break that first impression. This first impression can mean the difference between a customer buying your products or services only once and becoming a regular client.
This is why your frontline staff need to be well versed in customer service protocol. A customer who is well received and gets quality service is likely to come again.
Offer Quick Response
Customers will often call when they have queries or when facing problems. Many businesses will take their time to respond to these queries.
But what happens next?
Customers begin to feel like their needs are not important to the business and consequently choose a competitor. At this point, it would be extremely hard to win over the customer again.
So here’s what you should do.
Ensure your business has a service team ready to cater to the problems of the customers immediately. They should also be easy to access through effective means such as phone calls or live chat.
By quickly solving customer problems, they will stick around and continue to buy products from your business.
But selling to customers is not the end of your communication.
Always do follow-ups to find out who your services or products are working for them. The key to continued selling is to offer after-sales support.
So here’s the deal.
Your business must be proactive.
This means anticipating customer needs and problems and making sure to solve these before the customer even experiences them.
Before a competitor can even think about wowing your customers with new ideas and solutions, you are already ahead of the curve.
Being proactive also shows customers that you care about their needs and well-being and that you keep them in mind.
They feel valued and are therefore more likely to stay and make more purchases.
Now I know what you are thinking.
What does competitor research have to do with selling more to existing customers?
Well, by learning what moves your competitors are making, you are better able to counter them and develop defensive strategies.
This ensures that the competition doesn’t provide your customers with new solutions or ideas that would cause them to move over to them.
Ultimately you are protecting your customer base from your competitors and ensuring you continue to sell to them.
Contrary to what many people think, it is your regular customers and not your new customers that will buy the majority of your company products or services.
This is why it’s crucial to develop great customer relations to ensure they stay and continue making purchases.
The strategies above will help you maintain your customer base and continue making sales.
About DFY Social
DFY Social are specialists in Social Media Marketing and Pay Per Click marketing services, we work with local firms supporting local customers by managing their social media presence and generating customer inquiries, both from Google and the social media channels. We work with you to identify your ideal customer, their wants and needs, our goal is to understand the precise needs of each customer and design a solution specific to each of your needs.
Address: Unit 4 Hastings Road Industrial Estate, Hastings Road, Leicester. LE5 0HL
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