Redefining What Google Map Marketing Is
Google Announces Major Overhaul of Google Map Marketing
Google Maps Introduces new Features, New Information and Artificial Intelligence
If like me you are of an age when you carried in your car a box full of local road maps, booklets and struggled every day, clinging onto a printout in one hand and a steering wheel in another just to get around. We didn’t have access to traffic data, road works, any route information and if you wanted to know where the nearest service was and the food they served. Well, those days are all in the past now.
Since then, Google has been pushing the boundaries of what a map can do, in local marketing, propelled by the latest Artificial Intelligence and Machine learning. And Google has just announced that it will bring over 100 AI-powered improvements to Google Maps in the next year.
So Why Is Google Map Marketing Changes Important to You?
Google is focused on returning high-quality experiences for people using their services and Google Map marketing will drive local customers looking for your local products and services direct to your door, phone or email.
Google will provide your local customers with the most accurate, up-to-date information about the world, exactly when you need it.
Navigate indoors with Live View
We all know that awkward moment when you’re walking in the opposite direction of where you want to go — Live View uses AR cues to avoid just that. Live View is powered by a technology called global localization, which uses AI to scan tens of billions of Street View images to understand your orientation. Thanks to new advancements that help us understand the precise altitude and placement of objects inside a building, Google is now able to bring Live View to some of the trickiest-to-navigate places indoors: airports, train terminals, exhibition halls, sports stadiums and shopping malls.
If you’re catching a plane or train, Live View can help you find the nearest elevator and escalators, your gate, platform, baggage claim, check-in counters, ticket office, restrooms, ATMs and more.
Arrows and accompanying directions will point you the right way. And if you need to pick something up from the mall, use Live View to see what floor a store is on and how to get there so you can get in and out in a snap.
Plan ahead with more information about weather and air quality
With the new weather layer, you can quickly see current and forecasted temperature and weather conditions in an area — so you’ll never get caught in the rain without an umbrella. And the new air quality layer shows you how healthy (or unhealthy) the air is — information that’s especially helpful if you have allergies or are in a smoggy or fire-prone area. Data from partners like The Weather Company, AirNow.gov and the Central Pollution Control Board power these layers that start rolling out on Android and iOS in the coming months. The weather layer will be available globally and the air quality layer will launch in Australia, India, and the U.S., with more countries to come.
Save time with curbside grocery pickup on Maps
Delivery and curbside pickup have grown in popularity during the pandemic — they’re convenient and minimize contact. To make this process easier, we’re bringing helpful shopping information to stores’ Business Profiles on Maps and Search, like delivery providers, pickup and delivery windows, fees, and order minimums. We’re rolling this out on mobile Search starting with Instacart and Albertsons Cos. stores in the U.S., with plans to expand to Maps and other partners and in other countries
Check out helpful information about grocery delivery providers, pickup and delivery windows, fees, and order minimums
This summer, we’re also teaming up with U.S. supermarket Fred Meyer, a division of The Kroger Co., on a pilot in select stores in Portland, Oregon to make grocery pickup easier. After you place an order for pick up on the store’s app, you can add it to Maps. We’ll send you a notification when it’s time to leave, and let you share your arrival time with the store. Your ETA is continuously updated, based on location and traffic. This helps the store prioritize your order so it’s ready as soon as you get there.
Check in on the Google Maps app, and they’ll bring your order right out for a seamless, fast, no-contact pickup.
About DFY Social
DFY Social are specialists in Social Media Marketing and Pay Per Click marketing services, we work with local firms supporting local customers by managing their social media presence and generating customer enquiries, both from Google and the social media channels. We work with you to identify your ideal customer, their wants and needs, our goal is to understand the precise needs of each customer and design a solution specific to each your needs.
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